Monday, 23 November 2015
Lloydminster businesses which employ targeted web marketing are able to enjoy higher conversion rates, a greater online presence and a loyal customer base. Although Internet marketing has arguably been around since the early portion of the 1990s, its presence within the online community is more pronounced than ever before. Why is web marketing such a powerful tool and, more importantly, how can it benefit the growing number of businesses in Lloydminster? Addressing the Customer Much like in a traditional sales campaign, one of the basic tenets behind online marketing is to target the needs of the visitor. Statistics firmly reinforce this observation. Figures show that personalised campaigns are able to generate as much as 119 per cent more revenue than blanket strategies alone. In other words, web marketing must place its focus upon the needs of the local community.
Sunday, 22 November 2015
Google AdWords are very powerful tools that Lloydminster businesses can employ to dramatically improve inbound hits and ultimate conversion rates. According to a study released in 2012, the aggregate amount of paid clicks (in regards to advertising) rose an incredible 42 per cent. This one statistic points out a critical fact. Knowing which words drive in the highest revenue through an AdWords and pay-per-click campaign can massively increase conversion rates and inbound leads. All technicalities aside, how can these tools help a Lloydminster business to reach its true potential? This is an important question to address. Why AdWords and Pay-Per-Click? The basic premise behind these tools is to generate higher click-through rates with the use of advertisements that are paid for each time a visitor selects the link itself.
Saturday, 21 November 2015
When implemented properly, content marketing can be a hugely effective tool for promoting brand growth over the web, and a well-executed campaign can certainly be instrumental in broadening your audience and bringing in the traffic that will lead to the long-term growth that all smaller businesses strive for during their early stages. As we move into fall (and then onwards to winter), the most enterprising brand marketing strategists in Lloydminster are likely already devising new strategies with something of a seasonal bent to them, as this time of year is ripe with opportunity for the creation of viral content. However, whilst it’s all well and good having a theme to work from, it’s also important to know just what type of content is likely to generate the clicks that you crave.
Friday, 20 November 2015
The value of having strong SEO support for your Lloydminster business--not just in Lloydminster but in the region around it—is difficult to overstate. Many of Lloydminster's oldest businesses have been around since long before the Internet, but tons of new and emerging businesses have appeared in the city in recent years as well. Lloydminster ranked first among many of Canada's cities in terms of entrepreneurial power. It's a rich city, with a wide variety of people. There's no denying that Lloydminster is a hotbed for entrepreneurs, but no business can survive long without advertising power, and those businesses hoping to set up shop in Lloydminster face difficult and sometimes unique challenges.
Thursday, 19 November 2015
Quality content is another important part of an internet marketings arsenal of effective tools. As opposed to in the past, Google is placing a great deal of emphasis on organic keywords (those which generate free traffic as opposed to pay-per-click words). These organic terms are likewise able to address the individual on a more "human" basis as opposed to catering to the needs of an algorithm. Quality is much more important than quantity and the best firms in the business like VDB Ventures fully appreciate this immutable fact. Any Lloydminster enterprise that wishes to achieve success must employ a comprehensive yet flexible marketing strategy. As this can be very difficult due to time constraints and a lack of knowledge, it is often better to entrust the job to an established internet marketing company. Doing so will help provide businesses and organisations the insight and clarity that are needed for them to enjoy a robust online presence.
Wednesday, 18 November 2015
Pay per click (PPC) advertisements can be a very powerful tool for the up-and-coming Lloydminster business that has been hoping to increase its revenue stream. In short, this type of advertising will "pop up" when a user enters in keywords that match the ones that you have included for your marketing campaign. PPC ads are much more targeted than random searches so in turn, the visitor tends to be more likely to complete a purchase. It has been shown, however, that the top three advertisements receive a staggering 41 per cent of all inbound hits. It is therefore critical that the correct keywords be used. How can this be accomplished?
Tuesday, 17 November 2015
Brand and content marketing are two rather broad categories. In essence, they involve a number of different facets such as traditional SEO strategies, social media optimisation, web design, and online reputation management. The point of all of these techniques is to provide a refined and respectable image for an organization or business and generate further online exposure. With an urban population of nearly 32,000 residents and growing, Lloydminster can prove to be a lucrative city for businesses that are able to capitalise on the leading forms of online strategic marketing. Let us take a closer look.
Sunday, 15 November 2015
A brief look at why search engine optimisation (SEO) campaigns are critical to the growing Lloydminster business and why professional help is often required. Lloydminster was ranked as the most advantageous city for entrepreneurial businesses in 2014, so this location is key for those enterprises that hope to enjoy a great deal of success over time. It is still a fact that willpower alone will not equate to profit and presence. Thanks to the ever-evolving digital world, a company must be able to make its services known across the Internet. This is where the true power of search engine optimisation comes into play. What benefits can SEO offer?
Tuesday, 18 August 2015
Although Lloydminster can still be considered to be somewhat of an agricultural community, its population of just over 31,000 inhabitants is continuing to become more technologically oriented. As the number of businesses continues to grow, many owners are now taking advantage of Internet marketing to successfully promote their ventures to an even wider audience within Alberta and Saskatchewan. However, there is more than meets the eye in terms of successful strategies. What are some basic approaches that can make a massive difference to the Lloydminster business? Out With the Old Web marketing in Lloydminster is not what it once was. The strategies of yesterday may not work today and are likely to be outdated tomorrow. So, methods such as keyword stuffing and blind links are now considered to be two of the worst policies to employ. The bottom line is simple. Any visitor needs to feel as if the Lloydminster enterprise is addressing his or her exact needs.
Sunday, 16 August 2015
Pay-per-click advertising is a fairly simple concept. Search engines such as Google let businesses or other ventures purchase listings which will appear alongside normal, non-paid search results when someone enters keywords relating to that business or service. The main thing that differentiates pay per click from normal online advertising is that the advertiser only pays only for every time that someone clicks on the ad. Meanwhile, the ad spaces are sold in an auction format. Advertisers bid as to how much they want to pay for a click on their ad, and the highest bid gets the highest position in the listings.
Friday, 14 August 2015
On the surface, your company's brand is simply a name or logo that differentiates it from other ventures. While this is true, a truly competitive company's brand should be much more than that. A brand should stick with every client, and evolve in their hearts and minds as your business expands and improves. With the innumerable choices available to modern day consumers, it is more important than ever to kindle a set of ideas and feelings that your customer base will associate with your company; this will ensure that they'll come back for more, and recommend you to other potential clients. When developing a brand, it is important to create a strong set of ideas and principles that makes your company stand out from its competitors, and embed it firmly in the minds of your customers.
Tuesday, 11 August 2015
Do you want to promote your business in Lloydminster, Canada? Would you like to increase traffic of your website? Obviously, you need to find a reliable SEO company. It doesn’t matter if your business is big or small. Search engine optimization will undoubtedly play a key role in your online marketing strategy. Why Does Your Business Need SEO Services? Highly experienced SEO consultants will help you develop a cost-effective search engine optimization strategy for your website. These professionals will make your site convenient for users and search engines to find. As a result, your website would begin to rank high for profitable keyword phrases, as SEO allows more potential clients to find your business in popular search engines. This could then translate to a significant increase in traffic, calls, leads, sales, and revenue. Improved rankings will also have a positive impact on your brand development, and help your business grow.
Sunday, 9 August 2015
Are you looking to improve your online presence and generate more leads and sales for your business before the year ends? There’s no better way to achieve this goal than by investing in an effective internet marketing strategy. And there’s no better time to do it than now! With the summer season drawing to a close, VDB Ventures offers a last hurrah for the season for its new customers! Simply give us a call and acquire any of our digital marketing packages within the whole month of August, and get 10% off the price.
Friday, 7 August 2015
Lloydminster businesses can benefit from a higher online presence. With the increased usage of mobile devices, more and more people have access to the Internet as they shop and travel. This is why hiring an SEO company to raise your company profile is a good idea. A professional SEO expert like Jon Vandenbrink of VDB Ventures can help guide you on what strategies to use to get the best results. Plus, you don’t have to worry that the expense will be something you can’t afford. This summer, we are offering a special to get you started. From August 1 to August 31, we will give businesses a 15% discount on any SEO package you buy. You will not only have a great opportunity to raise your visibility online, but you can enjoy great savings while doing it, too.
Wednesday, 5 August 2015
In the world of internet marketing, content will always be king. But a king would be nothing without allies, so other elements in the internet marketing arena mustn’t be ignored. After all, what good is great content if no one can find it? Thus, along with great content, it’s important to invest in other areas of internet marketing—including social media, local SEO and pay-per-click (PPC)—to boost your brand’s visibility in search results. Effective content marketing can indeed improve your chances to rank well in search engine results pages (SERPs). According to a recent Search Engine Land article, one of the aspects of internet marketing that you need to focus on this year is PPC. The article proceeds to give the reasons why: You only pay when you get clicked Internet marketing doesn’t get as straightforward as PPC because you only pay when an interested person clicks on the ad. With PPC, your ad being viewed by your target market is confirmed.
Monday, 3 August 2015
As a business owner, it’s wise to plan your marketing campaigns for the next year as 2015 eases past its midpoint, and decide the steps you’ll have to take next. There is need, for instance, to step up your game with conventional internet marketing techniques that brand marketing strategists from Lloydminster and elsewhere, employ. Among these, social media marketing and link building. Don’t ignore quality content marketing, being the current topmost marketing priority for quite some time now. A survey conducted by Smart Insights polled its readers on what they thought was the best marketing activity to drive commercial results this year, and the results were almost unanimous. Content marketing won by a huge margin, garnering 29.6 percent of all votes—a huge 15 percent lead over big data, which garnered 14.6 percent, followed by marketing automation at 12.8 percent, and mobile marketing at 11 percent.
Sunday, 7 June 2015
Having an online presence for your business is now an indispensable factor for success, given the growing power of the internet worldwide. In fact, last year saw over 76 per cent of Canadians purchasing online, and these shoppers buy items from the internet an average of four to ten times a year. This number is expected to grow in the years to come, which means that if your business doesn’t have a strong online presence, you’ll most likely get left behind. In a way, marketing your brand online is very much like speed dating, where customers only have a few minutes to get to know you before deciding whether to get your products and services or not. The key here is to make your website engaging enough to pique their interest and encourage them to know more about you—and, ultimately, sign up for what you’re offering. When engaging in internet marketing in Lloydminster, here are the things you should improve on your website to get your audience’s attention and keep them glued.
Saturday, 6 June 2015
Way back, advertising entailed the use of straightforward strategies such as ads printed on newspapers or aired on television to entice prospective customers into acquiring products and services. Fast forward to today, in an age when more and more consumers are opting to trust reviews from their fellow consumers or articles and recommendations from third parties, building a brand is now a far cry from simply putting out ads. Though the traditional marketing strategies remain relevant until today, what customers are looking for nowadays are pieces of content that they can value. Of all the types of content that brands can utilize, user-generated content is one form that’s beginning to take control of brands, from simple how-to videos on YouTube or even exchanges on Twitter. Fortunately, with the help of Lloydminster brand marketing strategists, you can use these user-generated content to build a positive image for your brand.
Friday, 5 June 2015
Online advertising is seeing consistent growth, and its efficacy is rivaling that of many traditional modes of advertising—at times even exceeding them. If you haven’t done anything to secure your online presence yet, now’s the time to talk to a Lloydminster SEO Company to begin ramping up your efforts. Diving right in, there are at least 4 motivational factors that dictate the need to advertise online: audience accessibility, flexibility, creativity, and cost. Audience accessibility Advertising online is a great way to let the public know about your brand and reach your target market. Campaigns that effectively reach your audience can help you develop brand influencers that spread the good word far and wide about your brand. Use online marketing to establish your online presence and make online consumers take notice of who you are and what you have to offer.
Lloydminster, Alberta (May 25, 2015) Pay-per-click (PPC) is one of the best forms of online advertising for two main reasons: one, it’s targeted, meaning the people who click the ad have higher chances for conversion; and two, it’s cost-effective because the marketer only has to pay for targets who click the ad and visit the website. VDB Ventures, a leading SEO company providing pay per click service to Lloyminster businesses, is excited to announce that it’s now offering a PPC package targeting Google Adwords, Facebook Ads, and Kijiji. The said package includes 5 ads for Google Adwords, 3 ads for Facebook, and 1 banner ad for Kijiji. The initial setup costs $149 while $99 will be paid for each of the succeeding monthly services. The payment is divided between the three: $30 for Google PPC, $30 on Facebook PPC, and $30 for 3000 impressions on Kijiji. Each ad platform offers unique advantages to businesses who wish to integrate pay per click to Lloyminster digital marketing campaigns
Sunday, 17 May 2015
Lloydminster internet marketings and other online campaigns started by firms like VDB Ventures aren’t based around a single tactic. Successful marketing requires a multi-pronged initiative to ensure that different venues and channels are properly accounted for. Here are a few examples of what you can expect from marketing campaigns.
Friday, 15 May 2015
It may seem easy to put up Lloydminster pay per click ads for businesses, but just throwing up ads here and there isn’t going to be an effective way to drum up traffic. PPC basically works like this: you make a deal with the ad seller and give them a fund; this can range from as low as $50 to thousands. They then show advertisements on their affiliate sites. Every time someone clicks on your ad banner or pop-up, a fee is deducted from the fund that you invested.
Wednesday, 13 May 2015
"If you’re unsure how to get started with content marketing, you can begin by learning the basics. With a few handy tips and assistance from local Lloydminster brand marketing strategists, you can surely hit the ground running. Here are a few pointers to help you get started. To fully understand the magnitude of content marketing’s importance, it would help to know of the drawbacks of traditional advertising. Traditional ads may have stayed around for decades, but they usually interrupt people as they go about their business. Billboards, magazine ads, T.V. commercials, and others may no longer reach the tech-savvy and gadget-dependent consumer."
Monday, 11 May 2015
That complexity, however, can easily overwhelm small business owners, who are among those people who can benefit immensely from a commendable SEO campaign. With good SEO, small businesses have a chance of navigating the web’s incredibly entangled confines and eventually get heard of. If you’re looking for a big break for your company on the Internet, there is hope for you—that is, if you combine a few handy tips with the help of a trustworthy Lloydminster SEO company like VDB Ventures.