Sunday, 7 June 2015
Having an online presence for your business is now an indispensable factor for success, given the growing power of the internet worldwide. In fact, last year saw over 76 per cent of Canadians purchasing online, and these shoppers buy items from the internet an average of four to ten times a year. This number is expected to grow in the years to come, which means that if your business doesn’t have a strong online presence, you’ll most likely get left behind. In a way, marketing your brand online is very much like speed dating, where customers only have a few minutes to get to know you before deciding whether to get your products and services or not. The key here is to make your website engaging enough to pique their interest and encourage them to know more about you—and, ultimately, sign up for what you’re offering. When engaging in internet marketing in Lloydminster, here are the things you should improve on your website to get your audience’s attention and keep them glued.
Saturday, 6 June 2015
Way back, advertising entailed the use of straightforward strategies such as ads printed on newspapers or aired on television to entice prospective customers into acquiring products and services. Fast forward to today, in an age when more and more consumers are opting to trust reviews from their fellow consumers or articles and recommendations from third parties, building a brand is now a far cry from simply putting out ads. Though the traditional marketing strategies remain relevant until today, what customers are looking for nowadays are pieces of content that they can value. Of all the types of content that brands can utilize, user-generated content is one form that’s beginning to take control of brands, from simple how-to videos on YouTube or even exchanges on Twitter. Fortunately, with the help of Lloydminster brand marketing strategists, you can use these user-generated content to build a positive image for your brand.
Friday, 5 June 2015
Online advertising is seeing consistent growth, and its efficacy is rivaling that of many traditional modes of advertising—at times even exceeding them. If you haven’t done anything to secure your online presence yet, now’s the time to talk to a Lloydminster SEO Company to begin ramping up your efforts. Diving right in, there are at least 4 motivational factors that dictate the need to advertise online: audience accessibility, flexibility, creativity, and cost. Audience accessibility Advertising online is a great way to let the public know about your brand and reach your target market. Campaigns that effectively reach your audience can help you develop brand influencers that spread the good word far and wide about your brand. Use online marketing to establish your online presence and make online consumers take notice of who you are and what you have to offer.
Lloydminster, Alberta (May 25, 2015) Pay-per-click (PPC) is one of the best forms of online advertising for two main reasons: one, it’s targeted, meaning the people who click the ad have higher chances for conversion; and two, it’s cost-effective because the marketer only has to pay for targets who click the ad and visit the website. VDB Ventures, a leading SEO company providing pay per click service to Lloyminster businesses, is excited to announce that it’s now offering a PPC package targeting Google Adwords, Facebook Ads, and Kijiji. The said package includes 5 ads for Google Adwords, 3 ads for Facebook, and 1 banner ad for Kijiji. The initial setup costs $149 while $99 will be paid for each of the succeeding monthly services. The payment is divided between the three: $30 for Google PPC, $30 on Facebook PPC, and $30 for 3000 impressions on Kijiji. Each ad platform offers unique advantages to businesses who wish to integrate pay per click to Lloyminster digital marketing campaigns