Monday, 23 November 2015
Lloydminster businesses which employ targeted web marketing are able to enjoy higher conversion rates, a greater online presence and a loyal customer base. Although Internet marketing has arguably been around since the early portion of the 1990s, its presence within the online community is more pronounced than ever before. Why is web marketing such a powerful tool and, more importantly, how can it benefit the growing number of businesses in Lloydminster? Addressing the Customer Much like in a traditional sales campaign, one of the basic tenets behind online marketing is to target the needs of the visitor. Statistics firmly reinforce this observation. Figures show that personalised campaigns are able to generate as much as 119 per cent more revenue than blanket strategies alone. In other words, web marketing must place its focus upon the needs of the local community.
Sunday, 22 November 2015
Google AdWords are very powerful tools that Lloydminster businesses can employ to dramatically improve inbound hits and ultimate conversion rates. According to a study released in 2012, the aggregate amount of paid clicks (in regards to advertising) rose an incredible 42 per cent. This one statistic points out a critical fact. Knowing which words drive in the highest revenue through an AdWords and pay-per-click campaign can massively increase conversion rates and inbound leads. All technicalities aside, how can these tools help a Lloydminster business to reach its true potential? This is an important question to address. Why AdWords and Pay-Per-Click? The basic premise behind these tools is to generate higher click-through rates with the use of advertisements that are paid for each time a visitor selects the link itself.
Saturday, 21 November 2015
When implemented properly, content marketing can be a hugely effective tool for promoting brand growth over the web, and a well-executed campaign can certainly be instrumental in broadening your audience and bringing in the traffic that will lead to the long-term growth that all smaller businesses strive for during their early stages. As we move into fall (and then onwards to winter), the most enterprising brand marketing strategists in Lloydminster are likely already devising new strategies with something of a seasonal bent to them, as this time of year is ripe with opportunity for the creation of viral content. However, whilst it’s all well and good having a theme to work from, it’s also important to know just what type of content is likely to generate the clicks that you crave.
Friday, 20 November 2015
The value of having strong SEO support for your Lloydminster business--not just in Lloydminster but in the region around it—is difficult to overstate. Many of Lloydminster's oldest businesses have been around since long before the Internet, but tons of new and emerging businesses have appeared in the city in recent years as well. Lloydminster ranked first among many of Canada's cities in terms of entrepreneurial power. It's a rich city, with a wide variety of people. There's no denying that Lloydminster is a hotbed for entrepreneurs, but no business can survive long without advertising power, and those businesses hoping to set up shop in Lloydminster face difficult and sometimes unique challenges.
Thursday, 19 November 2015
Quality content is another important part of an internet marketings arsenal of effective tools. As opposed to in the past, Google is placing a great deal of emphasis on organic keywords (those which generate free traffic as opposed to pay-per-click words). These organic terms are likewise able to address the individual on a more "human" basis as opposed to catering to the needs of an algorithm. Quality is much more important than quantity and the best firms in the business like VDB Ventures fully appreciate this immutable fact. Any Lloydminster enterprise that wishes to achieve success must employ a comprehensive yet flexible marketing strategy. As this can be very difficult due to time constraints and a lack of knowledge, it is often better to entrust the job to an established internet marketing company. Doing so will help provide businesses and organisations the insight and clarity that are needed for them to enjoy a robust online presence.
Wednesday, 18 November 2015
Pay per click (PPC) advertisements can be a very powerful tool for the up-and-coming Lloydminster business that has been hoping to increase its revenue stream. In short, this type of advertising will "pop up" when a user enters in keywords that match the ones that you have included for your marketing campaign. PPC ads are much more targeted than random searches so in turn, the visitor tends to be more likely to complete a purchase. It has been shown, however, that the top three advertisements receive a staggering 41 per cent of all inbound hits. It is therefore critical that the correct keywords be used. How can this be accomplished?
Tuesday, 17 November 2015
Brand and content marketing are two rather broad categories. In essence, they involve a number of different facets such as traditional SEO strategies, social media optimisation, web design, and online reputation management. The point of all of these techniques is to provide a refined and respectable image for an organization or business and generate further online exposure. With an urban population of nearly 32,000 residents and growing, Lloydminster can prove to be a lucrative city for businesses that are able to capitalise on the leading forms of online strategic marketing. Let us take a closer look.
Sunday, 15 November 2015
A brief look at why search engine optimisation (SEO) campaigns are critical to the growing Lloydminster business and why professional help is often required. Lloydminster was ranked as the most advantageous city for entrepreneurial businesses in 2014, so this location is key for those enterprises that hope to enjoy a great deal of success over time. It is still a fact that willpower alone will not equate to profit and presence. Thanks to the ever-evolving digital world, a company must be able to make its services known across the Internet. This is where the true power of search engine optimisation comes into play. What benefits can SEO offer?