Sunday, 22 November 2015

The Power of AdWords and Pay Per Click Campaigns in Online Marketing

Google AdWords are very powerful tools that Lloydminster businesses can employ to dramatically improve inbound hits and ultimate conversion rates. According to a study released in 2012, the aggregate amount of paid clicks (in regards to advertising) rose an incredible 42 per cent. This one statistic points out a critical fact. Knowing which words drive in the highest revenue through an AdWords and pay-per-click campaign can massively increase conversion rates and inbound leads. All technicalities aside, how can these tools help a Lloydminster business to reach its true potential? This is an important question to address. Why AdWords and Pay-Per-Click? The basic premise behind these tools is to generate higher click-through rates with the use of advertisements that are paid for each time a visitor selects the link itself.

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