Wednesday, 18 November 2015
Online Growth: How to Maximise Pay Per Click and AdWords Marketing
Pay per click (PPC) advertisements can be a very powerful tool for the up-and-coming Lloydminster business that has been hoping to increase its revenue stream. In short, this type of advertising will "pop up" when a user enters in keywords that match the ones that you have included for your marketing campaign. PPC ads are much more targeted than random searches so in turn, the visitor tends to be more likely to complete a purchase. It has been shown, however, that the top three advertisements receive a staggering 41 per cent of all inbound hits. It is therefore critical that the correct keywords be used. How can this be accomplished?