Lloydminster businesses which employ targeted web marketing are able to enjoy higher conversion rates, a greater online presence and a loyal customer base. Although Internet marketing has arguably been around since the early portion of the 1990s, its presence within the online community is more pronounced than ever before. Why is web marketing such a powerful tool and, more importantly, how can it benefit the growing number of businesses in Lloydminster? Addressing the Customer Much like in a traditional sales campaign, one of the basic tenets behind online marketing is to target the needs of the visitor. Statistics firmly reinforce this observation. Figures show that personalised campaigns are able to generate as much as 119 per cent more revenue than blanket strategies alone. In other words, web marketing must place its focus upon the needs of the local community.
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